The main square is unquestionably one of the most beautiful arcaded squares in Spain. It was constructed between 1729 and 1755 by Alberto Churrieguera, with the intention of creating a public space to be used for fiestas, fairs, leisure and commercial activities. The square also serves a didactic purpose, as revealed by the medallions crowning the 88 semi-circular arches, paying homage to the famous people related to the city, its history and the history of Spain, figures such as Unamuno, Cervantes, Teresa de Jesús...